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* Click on the Image to see more Once upon a time (about 2 years ago) a major company in United States had the bright idea of wanting to add Gelato in their coffee houses in order to increase sales and in the teens and at the same time gain exposure with a fast and furious product gaining popularity by the hour. The big honchos contacted a company and decided together that the best way to do approach gelato would be the following: A) 12 pan forced air gelato case E) Gelato flash freezer cabinet F) A combination of powder and paste gelato ingredients The operation was to be so flawless and so idiot proof. It would go like this The employees would put milk and some powder base and milk in the pasturizer. From there they would put it in the batch freezer, they would mix then the flavor and poured it in the pans then placed in the flash freezer cured and then placed in the dipping cabinet and sold. This was suppose to be such a simple plan that would work so well and so smooth and so successful and everybody would be happy there after. Nothing worked the way those ill thought plans planned and not for luck of trying but because the plan was not as simple as it was designed but a rather complex gelateria operation that would never in a million years have worked no matter how much efforts were put into it. The sad thing is that the idea was great, the execution would have been simple and the return would have been handsome in many ways (increase sales traffic exposure etc) if only would have been approached different. All the place would have needed to succeed would have been A) Batch Freezer ( http://sreweb.com/gelato/marsdue1.htm ) B) Gelato Case ( http://www.sreweb.com/gelcases/newcases.htm ) C) Product ( http://sreweb.com/inostri/NEWPAGE/gelatomix.htm ) We could make a very long case about what went wrong but the simplest way to explain is that when greed takes over the rest becomes secondary. The greed in the case of the person that put together their plan was this If I sell each one of these stores (600) a $40,000.00 investment I will have total sales of a wopping 25 Million Dollars and I will be "Rich". This was the same argument that everybody does every week when they play the Lottery except that this idiot had it made if only he did not let greed take center stage. Math would have been also good this way 600 times $9,000.00 equals over 5 Million Dollars and that is nothing to sneeze or be ashamed of. I could go on and explain the various mishaps but I only like to say that the plan ended in faliure and idiot failed to make even a small fraction of what he was thinking. The chain has cancelled the product introduction and the plan has been deemed a very big failure ....................................... ............................................................................................................................................................................... .................................I just thought that anybody entertaining the idea of adding gelato to an existing operation or start a gelateria should read this and realize that all this university courses been offered by the big companies are nothing but a bait to lure you into spending (not to exagerrate) ten times at least what you should sometimes more. It is ludicrous to have to relie on inflated plans that cause other people to fail in order for you to meet your flawed dreams. |